How to Stylishly Stage Apartments

Posted on: June 24, 2015 by Newmark Insurance

In our last post we discussed the Booming Millennial Population in Texas and the recent demand increase for multifamily homes. While developers are busy building more homes, we have comprised a few tips on how to stage apartment for a speedy sale in this competitive Austin market. However, during this fruitful time, don’t forget to add your Austin TX Real Estate Agent Liability policy to your insurance coverage.

Hide Personal Items

The idea of staging a home is to treat the space as a visual merchandising agent. The less personal items visible, the cleaner the space will look and it will allow the buyer to envision themselves living there more easily. Family photos are the primary personal tokens that need to be removed prior to showing your apartment. Sid Pinkerton of From Drab to Fab reminds you that a typical showing only lasts anywhere from 5-15 minutes and photos will only draw unnecessary attention rather than spending the time checking out the rest of your apartment. Keep in mind that every second counts!

Take Scale into Account

Staging should be aimed to maximize the space. Note that too large of furniture will cause the space to look small, and vice versa. A large room should be adequately furnished as an empty, nonfunctional room will turn off potential buyers. Give each room a purpose!

Avoid Being too Penny Wise

Although staging is thought to cost a pretty penny, realistically a professional stager only charges an estimated 1% of the asking price. On the other hand, if your apartment doesn’t sell and you are pressed to lower the price, 7% is the average initial reduction.

Gender Neutral Décor

Too masculine or too feminine furnishings have the potential to turn off half of your buying market. Keeping color schemes and furnishings gender neutral will appeal to a larger crowd.

As a real estate agent, it is imperative to ensure the apartments, condos, and other types of homes that are shown are of good quality, accurately portrayed, and are not masking any flaws. Staging should be secondary to repairing any serious flaws and structural damage. At NewMark Insurance Services, we specialize in providing quality insurance solutions for real estate agents as we know and appreciate the challenges they face in order to accurately conduct their duties. To learn more, contact us today at (855) 777-6549.

Posted in: blog Professional Liability Real Estate Liability