Staging Apartments for Quick Sales

Posted on: June 9, 2016 by Newmark Insurance

The real estate market is booming nationwide. While a competitive market works to your advantage, there is one more tip that can be used to further sell your listing and earn your commission- staging. The right tactics can speed up the buying process and allow potential buyers to envision themselves in the home. Before reading on, ensure you have the right Real Estate Professional Liability insurance in place to protect your operations and provide financial backing for any potential lawsuits.

Hide personal items.

Put away family portraits and personal keepsakes before showing the home. This allows for the future family to really picture themselves in the home and see how they can make it their own. Sid Pinkerton of From Drab to Fab reminds you that a typical showing only lasts anywhere from 5-15 minutes and photos will only draw unnecessary attention rather than spending the time checking out the rest of your apartment. Keep in mind that less is more, so provide them with a blank canvas!

Keep size in mind.

The home should be staged to maximize the space. Declutter the home as best you can and use appropriately sized items to furnish each room. For example, small furniture in a large room or a room sparsely decorated may turn off buyers. Further, using too large of furniture can make spaces look small. Be sure to give each room a purpose and showcase the vision with the right pieces.

Hire a professional.

Once the simple fixes are complete, consider hiring a professional stager. This will make all the difference in terms of price- if it looks great and it drives more attention, the selling price could ultimately be increased. Traditionally, stagers only cost about 1% of the home’s asking price. Another tip? Only use gender neutral colors to avoid turning off half of the market!

As a real estate agent, it is imperative to ensure the apartments, condos, and other types of homes that are shown are of good quality, accurately portrayed, and are not masking any flaws. Bear in mind that staging should be secondary to repairing any serious flaws and structural damage. At NewMark Insurance Services, we specialize in providing quality insurance solutions for real estate agents as we know and appreciate the challenges they face in order to accurately conduct their duties. To learn more, contact us today at (855) 777-6549.

Posted in: blog Real Estate Liability